Chef Merito Seasonings
Ñam, ñam ñam. I love food so much, so I was beyond happy when this small, family-owned seasoning brand asked us to create content. What I loved most about Chef Merito was how naturally they embraced their multicultural, Angelino, Hispanic American identity. This gave me the flexibility to “think” general market and filter that creativity through nuanced Hispanic imagery and language.
¡Sí señor! I write social media captions, too! This brand lends itself to cheeky, punny copy. I don’t get to do that a lot, so I went all in.
